Public Relations Update

Public Relations Update Our media relations remain strong through a dedicated PR campaign, with our ‘Uncover Adventure’ and ‘Breakaway’ themes gaining exposure through dedicated press releases. Continued media monitoring allows us to engage directly with media on any challenges facing tourism marketing, and attend to media queries that provide positive exposure for the KZN South […]

Public Relations Update

Public Relations Update Our ‘Uncover Adventure’ and ‘Destination…Summer!’ marketing campaigns gained maximum exposure through our dedicated press releases. We keep open channels of communication with our local and national media houses and provide KZN South Coast-focused responses to media queries for even further positive exposure. Press releases issued from 18 August to 14 November 2023:

Advertising Update

Advertising Update We amplified our tourism messaging across digital platforms and publications this quarter. On our social media platforms, we launched our tourist-friendly awareness campaigns which encourage local residents and businesses to welcome tourists to the region, as well as showcasing our key tourism assets – Blue Flag Beaches, world-class dive sites, and the annual […]

Public Relations Update

Public Relations Update We promoted our impactful marketing campaigns through several dedicated press releases shared with local and national media houses. In addition to the positive marketing exposure, we were able to address the water issue raised by FEDHASA (the Federated Hospitality Association of South Africa) and subsequent media reports concerning water supply challenges on […]

Public Relations Update

Public Relations Update With the Easter holidays one of our biggest tourism seasons, we maximised exposure of our family-friendly tourism offerings ahead of the holidays, while encouraging the #extendyourstay and #buylocal campaigns and providing the Easter Festival programme along the coastline at various beach sites. We continued to emphasise our Blue Flag beaches and the […]

Public Relations Update

Public Relations Update In addition to keeping the public updated on all our dynamic marketing campaigns, we have also kept our safe bathing beaches top-of-mind. With the concern around KZN beach water quality drawing national attention, it has been of the utmost importance that holidaymakers were aware that our beaches were safe and open for […]

Public Relations Update

Public Relations Update In addition to sharing positive messaging around the KZN South Coast’s tourism and investment offerings through the #SummerReady and #UnlimitedOpportunities, we have attended to crisis PR and reputation management around the state of KZN South Coast beaches. Misunderstandings following media reports on the closure of Durban beaches led to the misapprehension by […]