Public Relations Update

Public Relations Update

In addition to keeping the public updated on all our dynamic marketing campaigns, we have also kept our safe bathing beaches top-of-mind. With the concern around KZN beach water quality drawing national attention, it has been of the utmost importance that holidaymakers were aware that our beaches were safe and open for bathing. Our PR team responded to all negative media exposure by contacting the journalists and ensuring that they followed up with factually correct articles about all South Coast beaches being open. Having the highest number of Blue Flag beaches in the province was also a major drawcard and something we promoted extensively through traditional and social media platforms.

Press releases issued 13 December 2022 to 17 February 2023:

  1. Mayoral welcome to the #SummerReady KZN South Coast! (20 December 2022)
  2. Plan your perfect holiday with the newly revamped KZN South Coast app! (12 January 2023)
  3. 23 Summer Bucket List Outings on the KZN South Coast (20 January 2023)
  4. KZN South Coast comes out on top during the peak week of the festive season (31 January 2023)
  5. Celebrate the Month of Love at the KZN South Coast’s Top Romantic Venues (9 February 2023)
  6. Back to work, back to the beach – the best of #BleisureTravel with KZN South Coast’s Top Conferencing and Team Building Facilities (15 February 2023)

There was a total of 184 coverage clippings with an advertising value equivalent (AVE) figure of R7 934 183 measured by media monitoring agency Newsclip. This includes:

  • Print coverage: R4 276 468
  • Broadcast coverage: R237 252
  • Online media coverage: R3 420 464

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