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| KEEPING YOU UP-TO-DATE ON THE SOUTH COAST |
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| Phelisa Mangcu |
CEO of South Coast
Tourism & Investment Enterprise (SCTIE) |
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| After three years of interrupted tourism seasons, we are finally looking forward to welcoming holidaymakers to the KZN South Coast, for what we expect to be a bumper festive season! |
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| We are fortunate in that all of our beaches are open and safe for bathing, and we have the esteemed title of being home to the highest number of Blue Flag Beaches in the entire province. This year, we also welcomed the announcement that a further five of our beaches have attained Blue Flag Pilot Status. Being an internationally recognised status, this is fantastic news for the KZN South Coast. |
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| The first quarter as the newly formed South Coast Tourism & Investment Enterprise (SCTIE), has been incredibly productive. Alongside our many tourism offerings, we have had the opportunity to promote the KZN South Coast’s massive investment potential within the logistics, agriculture, ocean economy, manufacturing and real estate sectors, among many others. The relaunch of Margate Airport in November is a massive boost for the tourism and investment of the region, and we look forward to growing these in the months and years to come. |
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| Our annual tradition, the Mayoral Roadblock will see Ray Nkonyeni Municipality (RNM), Mayor Sikhumbuzo Mqadi, (supported by SCTIE) officially welcoming visitors to our shores, for what we anticipate to be an incredible festive season. |
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| Read on, to find out what we have achieved so far, and our plans to unlock further tourism and investment opportunities in the future. |
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| We want to take this opportunity to thank Tidy Towns, Keep Scottburgh Beautiful, Conservancies, residents and others that work tirelessly to help to ensure that our coast is beautiful and ready to welcome visitors. |
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| From the SCTIE team and myself, we would like to wish you a happy festive season and a prosperous New Year!
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| TOURISM UPDATE |
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#SummerReady Quarterly Themed Marketing Campaign |
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With the state of beaches dominating media headlines, we’ve taken the opportunity to maximise exposure about having the highest number of blue flag beaches in KZN, while assuring visitors that our beaches are safe and open for bathing. Outdoor adventure and relaxation have been highlighted, as well as being a Golf Coast destination. We’re informing visitors that the KZN South Coast is #SummerReady through our marketing campaign which included the hashtags #kznsouthcoast #extendyourstay #seakznsouthcoast. |
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Media Engagements
Fam Trips |
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Events Update |
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This quarter, we hosted media on four Fam Trips to market the destination. These included the Weza Trail Launch in Harding; and a visit to Crocworld Conservation Centre as part of the Conservation Symposium Tour. Hello Joburg Lifestyle Magazine media experienced the Weza Trail, Lake Eland Game Reserve and Wild5Adventures; and Radio 2000 broadcast live from Margate Beach as part of the TKZN Fam Trip. |
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| We are continuing to position the KZN South Coast as a key events destination to drive tourism and investment. |
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Ugu Film Festival |
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The Conservation Symposium |
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| Seasonal Campaign Tourism Research |
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| Spring & Summer Occupancy rates survey |
| This report provides us with a snapshot survey which was conducted during the Spring and pre-Summer season of 2022, to determine tourism performance according to the tourism trade. The data collection happened simultaneously, with the full results available here. |
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| INVESTMENT UPDATE |
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Investment Projects & Partnerships |
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Investment Exhibition Update |
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To boost our investment portfolio, SCTIE has signed a Memorandum of Understanding (MOU) with Trade & Investment KwaZulu-Natal (TIKZN). This will not only potentially position us as a ‘One Stop Shop’ for investment, but also combine our marketing and investor facilitation services through incentive schemes, tourism support, and identifying agro-processing opportunities. |
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| We showcased the many investment opportunities on the KZN South Coast through key media engagements and networking events. |
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Vietnam Business Trade Delegation |
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BPESA GBS Conference and Alchemy Awards |
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Business Chamber Breakfast |
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MEC 100 Days in Office and Beyond Ugu Business Indaba |
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KZN Export Week |
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Advertising Update |
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The #SummerReady campaign has gained great exposure through several advertisements this quarter, with our beaches and the natural, hinterland activities in the spotlight. Advertising for this quarter shared the #summerready campaign messaging highlighting the beaches are open, and hinterland adventures await! Our impressive investment potential was also communicated in magazine copy.
Adverts were broadcast and printed in: |
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East Coast Radio |
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Ugu Youth Radio |
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Ugu Youth Radio |
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Rove SA Magazine |
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Southern Explorer |
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Isolezwe |
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Travel Ideas |
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Caravan & Camping |
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The Kokstad Advertiser |
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The Rising Sun |
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South Coast Herald |
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Premier Magazine |
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Inflight Magazine |
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Public Relations Update |
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In addition to sharing positive messaging around the KZN South Coast’s tourism and investment offerings through the #SummerReady and #UnlimitedOpportunities, we have attended to crisis PR and reputation management around the state of KZN South Coast beaches. Misunderstandings following media reports on the closure of Durban beaches led to the misapprehension by some that our beaches were also closed. |
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We are aware of the damaging effect this had on our KZN South Coast businesses, as we received reports of cancellations. We addressed the situation immediately, the relevant media were approached with our CEO’s SCTIE comments and Blue Flag status; this was included in publications such as the Rapport and Sunday Times. We are continuing to share the messaging about our beaches being safe and open through press releases and digital platforms. Our message is that we are #SummerReady, all of our beaches are open and we are ready to welcome visitors. |
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| Tourism PR (7 September to 6 December): |
| There was a total of 339 coverage clippings with an advertising value equivalent (AVE) figure of R11 365 965 measured by media monitoring agency Newsclip. This includes: |
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Print coverage: R6 322 183 |
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Broadcast coverage: R253 078 |
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Online media coverage: R4 790 704 |
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| Investment PR (7 September to 6 December) |
| There was a total of 135 coverage clippings with an advertising value equivalent (AVE) figure of R3 471 336 measured by media monitoring agency Newsclip. This includes: |
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Print coverage: R1 204 641 |
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Online media coverage: R2 266 695 |
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Digital Media Update |
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Development Update |
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We are continuing to grow audience engagement through our social media platforms. We have also increased our multimedia content significantly to showcase more tourism offerings and various investment opportunities. |
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As part of our mandate to increase the economic footprint of tourism and investment into the hinterland, we provide support for our rural tourism stakeholders through several key initiatives. |
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Social Media |
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Website |
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Search Engine Optimisation (SEO) |
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Explore the KZN South Coast app |
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Database |
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SMME Development |
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Product Development |
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Community Tourism Awareness |
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Tourism & Investment Awareness Marketing Campaign Update |
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We encourage all our residents and businesses to be #SummerReady by welcoming tourists to the area. |
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Some of our key messages being shared include: |
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Let’s work together, together we can attract tourists to our area. |
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Spread the word about our beaches being open. |
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Keep the KZN South Coast clean while commending the work done by Tidy Towns, Keep Scottburgh Beautiful and local conservancies. |
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It’s our responsibility to be ambassadors for the area by creating awareness about tourism attractions and investment opportunities. |
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| Covid-19 Protocols |
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| The national regulations relating to Covid-19 have been lifted, but adequate ventilation, vaccinations and maintaining hygienic standards for all travellers and KZN South Coast tourism operators remain key to preventing further viral spread. To support this effort, we have created downloadable A4, A5 and A3 posters, reminding establishments and travellers to choose to sanitise or wear a mask. These are simply guidelines. |
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Membership Update |
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In addition to being compulsory for tourism businesses to join SCTIE Membership, there are many benefits for our members. These include: |
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Significant marketing exposure across various platforms |
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Access to essential industry information |
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Member credibility and a representative voice |
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Business development and support |
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Engaging input on industry-related trends and tips |
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We encourage you to continue to pay your annual membership fee of R575 to unlock the many networking, promotional and informative benefits associated. We also encourage existing members to please respond to calls for information and content for our marketing team to use to shine the spotlight on your tourism attraction / business. |
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