SCTIE NEWSLETTER | December 2022
South Coast Paradise of the Zulu Kingdom NEWSLETTER
Phelisa Mangcu
Phelisa Mangcu
CEO of South Coast
Tourism & Investment Enterprise (SCTIE)
Tourism & Investment Enterprise (SCTIE)
After three years of interrupted tourism seasons, we are finally looking forward to welcoming holidaymakers to the KZN South Coast, for what we expect to be a bumper festive season!  
We are fortunate in that all of our beaches are open and safe for bathing, and we have the esteemed title of being home to the highest number of Blue Flag Beaches in the entire province. This year, we also welcomed the announcement that a further five of our beaches have attained Blue Flag Pilot Status. Being an internationally recognised status, this is fantastic news for the KZN South Coast.  
The first quarter as the newly formed South Coast Tourism & Investment Enterprise (SCTIE), has been incredibly productive. Alongside our many tourism offerings, we have had the opportunity to promote the KZN South Coast’s massive investment potential within the logistics, agriculture, ocean economy, manufacturing and real estate sectors, among many others. The relaunch of Margate Airport in November is a massive boost for the tourism and investment of the region, and we look forward to growing these in the months and years to come.  
Our annual tradition, the Mayoral Roadblock will see Ray Nkonyeni Municipality (RNM), Mayor Sikhumbuzo Mqadi, (supported by SCTIE) officially welcoming visitors to our shores, for what we anticipate to be an incredible festive season.
Read on, to find out what we have achieved so far, and our plans to unlock further tourism and investment opportunities in the future.
We want to take this opportunity to thank Tidy Towns, Keep Scottburgh Beautiful, Conservancies, residents and others that work tirelessly to help to ensure that our coast is beautiful and ready to welcome visitors.
From the SCTIE team and myself, we would like to wish you a happy festive season and a prosperous New Year!
#SummerReady Quarterly Themed Marketing Campaign
  With the state of beaches dominating media headlines, we’ve taken the opportunity to maximise exposure about having the highest number of blue flag beaches in KZN, while assuring visitors that our beaches are safe and open for bathing. Outdoor adventure and relaxation have been highlighted, as well as being a Golf Coast destination. We’re informing visitors that the KZN South Coast is #SummerReady through our marketing campaign which included the hashtags #kznsouthcoast #extendyourstay #seakznsouthcoast.  
  Fam Trips   Events Update  
  This quarter, we hosted media on four Fam Trips to market the destination. These included the Weza Trail Launch in Harding; and a visit to Crocworld Conservation Centre as part of the Conservation Symposium Tour. Hello Joburg Lifestyle Magazine media experienced the Weza Trail, Lake Eland Game Reserve and Wild5Adventures; and Radio 2000 broadcast live from Margate Beach as part of the TKZN Fam Trip.  
We are continuing to position the KZN South Coast as a key events destination to drive tourism and investment.
point Ugu Film Festival
point The Conservation Symposium
  Read More   Read More  
  Seasonal Campaign Tourism Research  
Seasonal Campaign Tourism Research
Spring & Summer Occupancy rates survey
This report provides us with a snapshot survey which was conducted during the Spring and pre-Summer season of 2022, to determine tourism performance according to the tourism trade. The data collection happened simultaneously, with the full results available here.
  Investment Projects and Partnerships   Investment Exhibition Update  
  To boost our investment portfolio, SCTIE has signed a Memorandum of Understanding (MOU) with Trade & Investment KwaZulu-Natal (TIKZN). This will not only potentially position us as a ‘One Stop Shop’ for investment, but also combine our marketing and investor facilitation services through incentive schemes, tourism support, and identifying agro-processing opportunities.  
We showcased the many investment opportunities on the KZN South Coast through key media engagements and networking events.
point Vietnam Business Trade Delegation
point BPESA GBS Conference and Alchemy Awards
point Business Chamber Breakfast
point MEC 100 Days in Office and Beyond Ugu Business Indaba
point KZN Export Week
  Read More   Read More  
Advertising Update
  The #SummerReady campaign has gained great exposure through several advertisements this quarter, with our beaches and the natural, hinterland activities in the spotlight. Advertising for this quarter shared the #summerready campaign messaging highlighting the beaches are open, and hinterland adventures await! Our impressive investment potential was also communicated in magazine copy.
Adverts were broadcast and printed in:
point East Coast Radio
point Ugu Youth Radio
point Ugu Youth Radio
point Rove SA Magazine
point Southern Explorer
point Isolezwe
point Travel Ideas
point Caravan & Camping
point The Kokstad Advertiser
point The Rising Sun
point South Coast Herald
point Premier Magazine
point Inflight Magazine
  Advertising Update
  Read More  
Public Relations Update
  In addition to sharing positive messaging around the KZN South Coast’s tourism and investment offerings through the #SummerReady and #UnlimitedOpportunities, we have attended to crisis PR and reputation management around the state of KZN South Coast beaches. Misunderstandings following media reports on the closure of Durban beaches led to the misapprehension by some that our beaches were also closed.  
  We are aware of the damaging effect this had on our KZN South Coast businesses, as we received reports of cancellations. We addressed the situation immediately, the relevant media were approached with our CEO’s SCTIE comments and Blue Flag status; this was included in publications such as the Rapport and Sunday Times. We are continuing to share the messaging about our beaches being safe and open through press releases and digital platforms. Our message is that we are #SummerReady, all of our beaches are open and we are ready to welcome visitors.  
Tourism PR (7 September to 6 December):
There was a total of 339 coverage clippings with an advertising value equivalent (AVE) figure of R11 365 965 measured by media monitoring agency Newsclip. This includes:
point Print coverage: R6 322 183
point Broadcast coverage: R253 078
point Online media coverage: R4 790 704
Investment PR (7 September to 6 December)
There was a total of 135 coverage clippings with an advertising value equivalent (AVE) figure of R3 471 336 measured by media monitoring agency Newsclip. This includes:
point Print coverage: R1 204 641
point Online media coverage: R2 266 695
  Read More  
  Digital Media Update   Development Update  
  We are continuing to grow audience engagement through our social media platforms. We have also increased our multimedia content significantly to showcase more tourism offerings and various investment opportunities.   As part of our mandate to increase the economic footprint of tourism and investment into the hinterland, we provide support for our rural tourism stakeholders through several key initiatives.  
point Social Media
point Website
point Search Engine Optimisation (SEO)
point Explore the KZN South Coast app
point Database
point SMME Development
point Product Development
point Community Tourism Awareness
  Read More   Read More  
Tourism & Investment Awareness Marketing Campaign Update
  We encourage all our residents and businesses to be #SummerReady by welcoming tourists to the area.  
  Some of our key messages being shared include:  
point Let’s work together, together we can attract tourists to our area.
point Spread the word about our beaches being open.
point Keep the KZN South Coast clean while commending the work done by Tidy Towns, Keep Scottburgh Beautiful and local conservancies.
point It’s our responsibility to be ambassadors for the area by creating awareness about tourism attractions and investment opportunities.
  Covid-19 Protocols  
Covid-19 Protocols
The national regulations relating to Covid-19 have been lifted, but adequate ventilation, vaccinations and maintaining hygienic standards for all travellers and KZN South Coast tourism operators remain key to preventing further viral spread. To support this effort, we have created downloadable A4, A5 and A3 posters, reminding establishments and travellers to choose to sanitise or wear a mask. These are simply guidelines.
Membership Update
  In addition to being compulsory for tourism businesses to join SCTIE Membership, there are many benefits for our members. These include:  
point Significant marketing exposure across various platforms
point Access to essential industry information
point Member credibility and a representative voice
point Business development and support
point Engaging input on industry-related trends and tips
  We encourage you to continue to pay your annual membership fee of R575 to unlock the many networking, promotional and informative benefits associated. We also encourage existing members to please respond to calls for information and content for our marketing team to use to shine the spotlight on your tourism attraction / business.  
  To keep informed on all KZN South Coast’s tourism offerings, visit the ‘South Coast Tourism’ on Facebook or YouTube; @infosouthcoast on Twitter or Instagram; and ‘Info Ugu South Coast Tourism’ on LinkedIn.; or to check out the Events Calendar, the KZN South Coast Meeting Planner Guide and more.
  To find out more about the KZN South Coast’s investment opportunities, contact 039 682 7944, email or visit
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