MARCH 2025
Marketing Tips Alongside our research results, we’ve outlined some user-friendly marketing tips for our tourism establishment that leverage digital resources, and further
Marketing Update Our overarching ‘Now’s the Time to Visit the KZN South Coast’ messaging continues to filter through all marketing material, with
Public Relations Update Our media relations remain strong through a dedicated PR campaign, with our ‘Now’s the Time to Visit’ and ‘Getaway’
Advertising Update We have continued to drive our advertising exposure via digital platforms, with ‘Now’s the Time to Visit’ and ‘Easter Getaway’
Digital Media Update Our updated website and dynamic social media channels consistently engage both current and new audiences every day. Through digital
Team Building Tour Package We have identified corporate team building as having massive potential for driving tourism growth on the KZN South
Development Update Growing our tourism economy sustainably means supporting local communities and expanding into rural areas. This quarter, we’ve launched several initiatives
DECEMBER 2024
Blue Flag Beaches The Blue Flag status remains the international gold standard for quality beaches, and on 28 October 2024, it was
New Tourism Packages We continue to work with local stakeholders to uncover hidden gems and develop new routes that offer tourists unique
Tourism Networking We continue to maximise our region’s many tourism assets and latest experiences through in-person trade shows and exhibitions. Mall Activations
Marketing Update Our tourism marketing campaign continues to highlight the region’s tourism offerings to a wider audience across print media, online media,
Public Relations Update We continue to build and leverage our strong network of media to generate significant positive exposure for the KZN
Advertising Update The affordability and vast exposure offered on digital platforms have seen SCTIE leveraging this format over the past year. With
Digital Media Update Our continuously updated websites and digital assets, featuring advanced functionality and user-friendly navigation, provide visitors with real-time, relevant information
Development Update One of our key roles is developing and supporting our sustainable tourism initiatives while upskilling our local communities. Through this,
FEBRUARY 2024
Southern Explorer Collaboration Celebrating its Silver Jubilee this year, the Southern Explorer remains a pivotal guide to all our tourism offerings on
Marketing Update Marketing efforts on the KZN South Coast continue to resonate with travellers, with our key tourism assets highlighted domestically and
Digital Media Update Our revamped website and active social media platforms engage existing and new followers daily. Digital marketing provides visitors with
Development Update Developing and supporting sustainable tourism initiatives and upskilling local communities remains the best way to grow our tourism economy, extending
Public Relations Update Our media relations remain strong through a dedicated PR campaign, with our ‘Uncover Adventure’ and ‘Breakaway’ themes gaining exposure
Advertising Update We have continued to drive our advertising exposure via digital platforms, with ‘Uncover Adventure’ and ‘Breakaway’ messaging shared on Instagram,
DECEMBER 2023
New Board Members We would like to welcome our new SCTIE Board Members to the team! Mr Sandile Dlomo, Ms Nongcebo Mckenzie,
Infrastructure Upgrade The much-anticipated rehabilitation of Marine Drive (the P395), connecting Port Shepstone with Southbroom is underway. The R580-million project was launched
Marketing Update With the summer season approaching, our marketing drive has been focused on the KZN South Coast’s outdoor options, highlighting our
Public Relations Update Our ‘Uncover Adventure’ and ‘Destination…Summer!’ marketing campaigns gained maximum exposure through our dedicated press releases. We keep open channels
Advertising Update We used this quarter to focus on a digital advertising strategy that amplified our ‘Uncover Adventure’ and ‘Destination Summer!’ messaging
Digital Media Update Social Media Ahead of the summer and festive season, we have taken a more aggressive approach to marketing the
Development Update 1. SMME and Youth Development Support Support to Crafters We are continuously developing platforms and business connections for SMMEs, taking
AUGUST 2023
Advertising Update We amplified our tourism messaging across digital platforms and publications this quarter. On our social media platforms, we launched our
Marketing Update This quarter, we have continued to promote the KZN South Coast as a premier beach destination, highlighting the fact that
Public Relations Update We promoted our impactful marketing campaigns through several dedicated press releases shared with local and national media houses. In
Development Update Tourism Graduates Mentorship Forum On 25 July, we invited five local host employers to attend the mentorship workshop at Moses
Digital Media Update Website All three of our websites have been updated with new, engaging content uploaded daily to the tourism website.
MAY 2023
Advertising Update We extended our #greatestshoalonearth and outdoor adventure messaging through several targeted advertisements positioned in local and national media across print
Public Relations Update With the Easter holidays one of our biggest tourism seasons, we maximised exposure of our family-friendly tourism offerings ahead
Development Update SMME Development and Support Support to Crafters We continue developing platforms for local SMMEs to connect with businesses and, to
Digital Media Update Website We have continued to update our website almost daily with relevant content, marketing the KZN South Coast offerings
Marketing Update This quarter, we are promoting the KZN South Coast’s brand as an untapped beach, adventure, and heritage destination with unlimited
MARCH 2023
Advertising Update Our marketing campaigns have had extensive reach through targeted advertisements in key local media, across print and digital platforms. We
Public Relations Update In addition to keeping the public updated on all our dynamic marketing campaigns, we have also kept our safe
Development Update Support to Crafters We continue to support the rural sector’s inclusion in the mainstream tourism economy by developing platforms and
Seasonal Campaign Tourism Research Updated research helps inform our strategies, and this quarter our focus was the Post Summer Visitor Satisfaction Survey,
Digital Media Update In this quarter, we have revised the annual figures for the digital assets to assess our progress and consider
Marketing Update Marketing Campaigns 1. #buylocal Campaign Last month, we launched the #buylocal campaign which celebrates and supports the entrepreneurial spirit of
KZN Biodiversity Calendar Sustainable tourism remains at the heart of all our operations, and we are proud to support the work being
Religious Tourism A growing sector is religious tourism, with many people interested in visiting various mission stations around KZN, a number of
Mastercard MOU We started the year on a fantastic note with the historic signing of a Memorandum of Understanding (MOU) with MasterCard
DECEMBER 2022
Development Update As part of our mandate to increase the economic footprint of tourism and investment into the hinterland, we provide support
Tourism & Investment Awareness Marketing Campaign Update We encourage all our residents and businesses to be #SummerReady by welcoming tourists to the
Digital Media Update Social Media We are continuing to grow audience engagement through our social media platforms. We have recorded thousands of
Public Relations Update In addition to sharing positive messaging around the KZN South Coast’s tourism and investment offerings through the #SummerReady and
Advertising Update The #SummerReady campaign has gained great exposure through several advertisements this quarter, with our beaches and the natural, hinterland activities
Seasonal Campaign Tourism Research Spring & Summer Occupancy rates survey This report provides us with a snapshot survey which was conducted during
Media Engagements Fam Trips This quarter, we hosted media on four Fam Trips to market the destination. These included the Weza Trail
Events Update We are continuing to position the KZN South Coast as a key events destination to drive tourism and investment. Ugu
Investment Projects and Partnerships To boost our investment portfolio, SCTIE has signed a Memorandum of Understanding (MOU) with Trade & Investment KwaZulu-Natal
Investment Exhibition Update We showcased the many investment opportunities on the KZN South Coast through key media engagements and networking events. Vietnam