FEBRUARY 2024
Southern Explorer Collaboration Celebrating its Silver Jubilee this year, the Southern Explorer remains a pivotal guide to all our tourism offerings on
Marketing Update Marketing efforts on the KZN South Coast continue to resonate with travellers, with our key tourism assets highlighted domestically and
Digital Media Update Our revamped website and active social media platforms engage existing and new followers daily. Digital marketing provides visitors with
Development Update Developing and supporting sustainable tourism initiatives and upskilling local communities remains the best way to grow our tourism economy, extending
Public Relations Update Our media relations remain strong through a dedicated PR campaign, with our ‘Uncover Adventure’ and ‘Breakaway’ themes gaining exposure
Advertising Update We have continued to drive our advertising exposure via digital platforms, with ‘Uncover Adventure’ and ‘Breakaway’ messaging shared on Instagram,
DECEMBER 2023
New Board Members We would like to welcome our new SCTIE Board Members to the team! Mr Sandile Dlomo, Ms Nongcebo Mckenzie,
Infrastructure Upgrade The much-anticipated rehabilitation of Marine Drive (the P395), connecting Port Shepstone with Southbroom is underway. The R580-million project was launched
Marketing Update With the summer season approaching, our marketing drive has been focused on the KZN South Coast’s outdoor options, highlighting our
Public Relations Update Our ‘Uncover Adventure’ and ‘Destination…Summer!’ marketing campaigns gained maximum exposure through our dedicated press releases. We keep open channels
Advertising Update We used this quarter to focus on a digital advertising strategy that amplified our ‘Uncover Adventure’ and ‘Destination Summer!’ messaging
Digital Media Update Social Media Ahead of the summer and festive season, we have taken a more aggressive approach to marketing the
Development Update 1. SMME and Youth Development Support Support to Crafters We are continuously developing platforms and business connections for SMMEs, taking
AUGUST 2023
Advertising Update We amplified our tourism messaging across digital platforms and publications this quarter. On our social media platforms, we launched our
Marketing Update This quarter, we have continued to promote the KZN South Coast as a premier beach destination, highlighting the fact that
Public Relations Update We promoted our impactful marketing campaigns through several dedicated press releases shared with local and national media houses. In
Development Update Tourism Graduates Mentorship Forum On 25 July, we invited five local host employers to attend the mentorship workshop at Moses
Digital Media Update Website All three of our websites have been updated with new, engaging content uploaded daily to the tourism website.
MAY 2023
Advertising Update We extended our #greatestshoalonearth and outdoor adventure messaging through several targeted advertisements positioned in local and national media across print
Public Relations Update With the Easter holidays one of our biggest tourism seasons, we maximised exposure of our family-friendly tourism offerings ahead
Development Update SMME Development and Support Support to Crafters We continue developing platforms for local SMMEs to connect with businesses and, to
Digital Media Update Website We have continued to update our website almost daily with relevant content, marketing the KZN South Coast offerings
Marketing Update This quarter, we are promoting the KZN South Coast’s brand as an untapped beach, adventure, and heritage destination with unlimited
MARCH 2023
Advertising Update Our marketing campaigns have had extensive reach through targeted advertisements in key local media, across print and digital platforms. We
Public Relations Update In addition to keeping the public updated on all our dynamic marketing campaigns, we have also kept our safe
Development Update Support to Crafters We continue to support the rural sector’s inclusion in the mainstream tourism economy by developing platforms and
Seasonal Campaign Tourism Research Updated research helps inform our strategies, and this quarter our focus was the Post Summer Visitor Satisfaction Survey,
Digital Media Update In this quarter, we have revised the annual figures for the digital assets to assess our progress and consider
Marketing Update Marketing Campaigns 1. #buylocal Campaign Last month, we launched the #buylocal campaign which celebrates and supports the entrepreneurial spirit of
KZN Biodiversity Calendar Sustainable tourism remains at the heart of all our operations, and we are proud to support the work being
Religious Tourism A growing sector is religious tourism, with many people interested in visiting various mission stations around KZN, a number of
Mastercard MOU We started the year on a fantastic note with the historic signing of a Memorandum of Understanding (MOU) with MasterCard
DECEMBER 2022
Development Update As part of our mandate to increase the economic footprint of tourism and investment into the hinterland, we provide support
Tourism & Investment Awareness Marketing Campaign Update We encourage all our residents and businesses to be #SummerReady by welcoming tourists to the
Digital Media Update Social Media We are continuing to grow audience engagement through our social media platforms. We have recorded thousands of
Public Relations Update In addition to sharing positive messaging around the KZN South Coast’s tourism and investment offerings through the #SummerReady and
Advertising Update The #SummerReady campaign has gained great exposure through several advertisements this quarter, with our beaches and the natural, hinterland activities
Seasonal Campaign Tourism Research Spring & Summer Occupancy rates survey This report provides us with a snapshot survey which was conducted during
Media Engagements Fam Trips This quarter, we hosted media on four Fam Trips to market the destination. These included the Weza Trail
Events Update We are continuing to position the KZN South Coast as a key events destination to drive tourism and investment. Ugu
Investment Projects and Partnerships To boost our investment portfolio, SCTIE has signed a Memorandum of Understanding (MOU) with Trade & Investment KwaZulu-Natal
Investment Exhibition Update We showcased the many investment opportunities on the KZN South Coast through key media engagements and networking events. Vietnam