Public Relations Update
We promoted our impactful marketing campaigns through several dedicated press releases shared with local and national media houses. In addition to the positive marketing exposure, we were able to address the water issue raised by FEDHASA (the Federated Hospitality Association of South Africa) and subsequent media reports concerning water supply challenges on the KZN South Coast. By engaging directly with journalists and supplying updated comments supported by factual reports from Ugu District Municipality, we were able to address concerns, assist with reputation management and emphasise the KZN South Coast as a quality holiday destination. We will continue to monitor the situation and engage with stakeholders wherever we can assist.
Press releases issued from 13 May to 18 August 2023:
- The scene is set on the KZN South Coast for the Greatest Shoal on Earth! – 30 May 2023
- Tourism businesses show support for the newly launched Buy Local campaign – 2 June 2023
- KZN South Coast a top events destination as SCTIE welcomes the 2023 Ocean Festival – 6 June 2023
- Why the Sardine Run should be on every diver’s bucket list – 07 June 2023
- Enjoy great marine sightings on a KZN South Coast ocean safari this Sardine Run season – 8 June 2023
- Embark on the latest KZN South Coast hinterland adventure – the Nyandezulu Experience! – 9 June 2023
- The Sardine Run has arrived on the KZN South Coast – don’t miss any of the action! – 12 June 2023
- Uncover hidden gems along the KZN South Coast shoreline with the new Beach-to-Beach Adventure Hike – 27 June 2023
- Get to the KZN South Coast for the best winter holiday activities and fun! – 29 June 2023
- Uncover ocean adventure on the KZN South Coast as the Sardine Run action continues! – 28 July 2023
- Uncover some of the best school tour attractions on the KZN South Coast – 10 August 2023
- Uncover the best musical entertainment at the Ugu Maskandi Music Festival 2023 – 14 August 2023
