Public Relations Update

With the Easter holidays one of our biggest tourism seasons, we maximised exposure of our family-friendly tourism offerings ahead of the holidays, while encouraging the #extendyourstay and #buylocal campaigns and providing the Easter Festival programme along the coastline at various beach sites. We continued to emphasise our Blue Flag beaches and the fact that all beaches were safe and open for bathing, with visitors numbers on the up. This has been followed by our #greatestshoalonearth exposure, encouraging visitors to get to the KZN South Coast to experience the annual Sardine Run first-hand.

Press releases issued from 18 February to 12 May 2023:

  1. Mastercard and SCTIE partner to boost local tourism and investment in South Africa (6 March 2023)
  2. Inclusive tourism in the spotlight as stakeholders meet on KZN South Coast for Imbizo (9 March 2023)
  3. Check out all the happenings on the KZN South Coast this Easter! (13 March 2023)
  4. Launch of Mission Tourism Route on the KZN South Coast (17 March 2023)
  5. Top 20 self-catering accommodation options to try on the KZN South Coast (19 April 2023)
  6. Uncover the outdoor splendour of the KZN South Coast with a camping adventure! (10 May 2023)
  7. Uncover the KZN South Coast at Indaba! (11 May 2023)

There was a total of 179 coverage clippings with an advertising value equivalent (AVE) figure of R5 584 326 measured by media monitoring agency Newsclip. This includes:

  • Print coverage valued at R2 019 234
  • Online media coverage valued at R3 565 091

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