Development Update
Development Update Growing our tourism economy sustainably means supporting local communities and expanding into rural areas. This quarter, we’ve launched several initiatives to upskill youth and integrate rural communities into mainstream tourism. 1. SMME Development and Support Rural Tourism Capacity Building Programme We partnered with the National Department of Tourism (NDT) and the Department of […]
Research
Research We received great feedback from 200 tourism establishments that responded to our SCTIE Summer Occupancy Survey for November & December 2024. The results, which were released on 27 January 2025, were based on email responses to our questionnaire to gain insight into the region’s performance during this peak tourism period. The results from this […]
Blue Flag Beaches
Blue Flag Beaches The Blue Flag status remains the international gold standard for quality beaches, and on 28 October 2024, it was announced that the KZN South Coast has retained its position of having the highest number of Blue Flag beaches in the province. The announcement, made by WESSA (The Wildlife and Environmental Society of […]
New Tourism Packages
New Tourism Packages We continue to work with local stakeholders to uncover hidden gems and develop new routes that offer tourists unique KZN South Coast experiences. Summer Family Tour Package We created the Summer Family Tour Package to meet the trend of outdoor adventure with the family this summer. This comprehensive package includes visits to […]
Tourism Networking
Tourism Networking We continue to maximise our region’s many tourism assets and latest experiences through in-person trade shows and exhibitions. Mall Activations We had a mall activation at Shelly Centre Mall on 8 November to market the Chilla Nathi Festival which welcomed many supporters on 30 November at St Michael’s Beach. Trade & Media Familiarisation […]
Marketing Update
Marketing Update Our tourism marketing campaign continues to highlight the region’s tourism offerings to a wider audience across print media, online media, television, and radio. Tourism Awareness Campaign This quarter’s theme, ‘Now’s the Time’ has encouraged visitors to act quickly on the many great tourism deals, outdoor experiences, and unique attractions to visit the KZN […]
Public Relations Update
Public Relations Update We continue to build and leverage our strong network of media to generate significant positive exposure for the KZN South Coast’s many tourism assets. Through this quarter’s press releases, we have highlighted the region’s many Blue Flag beaches, outdoor experiences, MICE destinations, festive season events, and more, with coverage garnered through local […]
Advertising Update
Advertising Update The affordability and vast exposure offered on digital platforms have seen SCTIE leveraging this format over the past year. With smartphones the preferred tool for consuming news and information, we can reach our target audience in real-time, with clear and impactful messaging. We have continued to share our tourism awareness campaigns and unique […]
Digital Media Update
Digital Media Update Our continuously updated websites and digital assets, featuring advanced functionality and user-friendly navigation, provide visitors with real-time, relevant information directly to their devices. By ensuring all platforms are regularly refreshed with the latest updates, we deliver accurate, engaging content that encourages direct interaction, enhancing our communication and marketing effectiveness. Buy Local Campaign […]
Development Update
Development Update One of our key roles is developing and supporting our sustainable tourism initiatives while upskilling our local communities. Through this, we are growing our tourism economy and creating a more inclusive tourism economy that extends into the rural areas. This quarter, we have undertaken several projects to bring our youth and rural communities […]