Marketing Update
Marketing Update With the summer season approaching, our marketing drive has been focused on the KZN South Coast’s outdoor options, highlighting our Blue Flag Beach status and numerous world-class beaches. Outdoor adventure, affordability, and unique experiences are all major drawcards. Marketing Campaign Update The messaging of our annual SCTIE campaign ‘Uncover Adventure’ has flowed through […]
Infrastructure Upgrade
Infrastructure Upgrade The much-anticipated rehabilitation of Marine Drive (the P395), connecting Port Shepstone with Southbroom is underway. The R580-million project was launched by the Department of Transport in June with construction starting in September, anticipated to take around 30 months to complete. While this may cause some inconvenience for holidaymakers flocking to the KZN South […]
New Board Members
New Board Members We would like to welcome our new SCTIE Board Members to the team! Mr Sandile Dlomo, Ms Nongcebo Mckenzie, Mr Lunga Yeni, Dr Khululiwe Godlwana, and Mr Thokozani Sabela are the newly appointed members who are already planning site and project visits, with a strategic planning session outlined. They will work to […]
Advertising Update
Advertising Update We amplified our tourism messaging across digital platforms and publications this quarter. On our social media platforms, we launched our tourist-friendly awareness campaigns which encourage local residents and businesses to welcome tourists to the region, as well as showcasing our key tourism assets – Blue Flag Beaches, world-class dive sites, and the annual […]
Marketing Update
Marketing Update This quarter, we have continued to promote the KZN South Coast as a premier beach destination, highlighting the fact that we retain the highest number of Blue Flag Beaches in the province, with abundant outdoor adventure experiences on land and in the water. The Sardine Run was a major drawcard for our winter […]
Public Relations Update
Public Relations Update We promoted our impactful marketing campaigns through several dedicated press releases shared with local and national media houses. In addition to the positive marketing exposure, we were able to address the water issue raised by FEDHASA (the Federated Hospitality Association of South Africa) and subsequent media reports concerning water supply challenges on […]
Development Update
Development Update Tourism Graduates Mentorship Forum On 25 July, we invited five local host employers to attend the mentorship workshop at Moses Mabhida Stadium, organised by the KZN Department of Economic Development, Tourism, and Environmental Affairs (EDTEA). Representatives from Port Shepstone Maritime Museum, Oribi Gorge Nature Reserve, Information Centre Holiday Accommodation & Permanent Rentals, Margate […]
Digital Media Update
Digital Media Update Website All three of our websites have been updated with new, engaging content uploaded daily to the tourism website. This includes information related to our KZN South Coast offerings which is shared through the Events Calendar, Blog, Specials, Tour Packages, Press Releases, the digital Visitor Information Centre (VIC) Portal, and seasonal research […]
Advertising Update
Advertising Update We extended our #greatestshoalonearth and outdoor adventure messaging through several targeted advertisements positioned in local and national media across print and digital platforms. Alongside the Sardine Run, we highlighted our Golf Coast, eco-tourism and cultural experiences, as well as the extreme adventures in the hinterland. The KZN South Coast is featured in and […]
Public Relations Update
Public Relations Update With the Easter holidays one of our biggest tourism seasons, we maximised exposure of our family-friendly tourism offerings ahead of the holidays, while encouraging the #extendyourstay and #buylocal campaigns and providing the Easter Festival programme along the coastline at various beach sites. We continued to emphasise our Blue Flag beaches and the […]