Public Relations Update
Public Relations Update Our key marketing messages have been distributed through the press releases issued to local and national media. These are positioning the KZN South Coast as an in-demand winter tourism destination, with the Sardine Run and great outdoor excursions major drawcards. Press releases issued:
Marketing Update
Marketing Update Our overarching ‘Now’s the Time to Visit the KZN South Coast’ messaging continues to filter through all marketing material, with this quarter focusing on ‘Sardine Fever is Here!’ to attract visitors to the annual spectacle, associated Sardine Run events, ocean-based activities, and great local venues. Buy Local Campaign Update Our Buy Local campaign […]
SCTIE’s 2025/2026 Strategic Planning
SCTIE’s 2025/2026 Strategic Planning We hosted an incredibly powerful Strategy Review Session from 9 to 10 April at Lake Eland Game Reserve, Oribi Gorge. The session involved key internal and external stakeholders, including representatives from provincial departments, public entities, and municipalities. The primary goal of this review was to constructively evaluate the current implementation of […]
SCTIE Takes Top Award
SCTIE Takes Top Award We attended the KZN Cogta Municipal Excellence Awards on 25 March 2025 at the Greyville Convention Centre, where we were recognised as the Best Functional District Development Agency in KZN. This achievement follows our December presentation, highlighting our progress in the 2024/2025 financial year. Key factors contributing to this recognition include: […]
Public Relations Update
Public Relations Update Our media relations remain strong through a dedicated PR campaign, with our ‘Now’s the Time to Visit’ and ‘Getaway’ themes gaining traction via targeted press releases. Ongoing media monitoring enables us to address tourism marketing challenges, respond to media queries, and secure positive exposure for the KZN South Coast. Press releases issued:
Advertising Update
Advertising Update We have continued to drive our advertising exposure via digital platforms, with ‘Now’s the Time to Visit’ and ‘Easter Getaway’ messaging shared on Instagram, Meta, X, and LinkedIn. Our Easter Getaway-related content posted on these platforms highlighted our family outings, restaurants, Blue Flag beaches, and outdoor cultural excursions such as The Mission Tourism […]
Digital Media Update
Digital Media Update Our updated website and dynamic social media channels consistently engage both current and new audiences every day. Through digital marketing, we deliver real-time updates straight to visitors’ tablets or smartphones, fostering direct interaction that enhances our communication and marketing strategies. Social Media The KZN South Coast experienced a successful festive season, with […]
Team Building Tour Package
Team Building Tour Package We have identified corporate team building as having massive potential for driving tourism growth on the KZN South Coast. This is supported by our quality accommodation and conference venues, award-winning restaurants, 11 golf courses, Blue Flag beaches, world-class dive sites, and curated outdoor adventure activities. Currently, team building tours we have […]
Development Update
Development Update Growing our tourism economy sustainably means supporting local communities and expanding into rural areas. This quarter, we’ve launched several initiatives to upskill youth and integrate rural communities into mainstream tourism. 1. SMME Development and Support Rural Tourism Capacity Building Programme We partnered with the National Department of Tourism (NDT) and the Department of […]
Marketing Tips
Marketing Tips Alongside our research results, we’ve outlined some user-friendly marketing tips for our tourism establishment that leverage digital resources, and further promote our local tourism assets. Implement these strategies to enhance your marketing efforts and attract more guests!