Digital Media Update
Our updated website and dynamic social media channels consistently engage both current and new audiences every day. Through digital marketing, we deliver real-time updates straight to visitors’ tablets or smartphones, fostering direct interaction that enhances our communication and marketing strategies.
Social Media
The KZN South Coast experienced a successful festive season, with tourism establishments reporting high occupancy rates as reflected in our Occupancy Research Survey. As we approach the Easter holidays, our focus shifts to enhancing social media content to support local establishments in promoting upcoming festivals and events. We invite all tourism businesses to share any special offerings available for promotion, enabling us to collectively showcase the vibrant experiences awaiting visitors to the KZN South Coast.
Website
To ensure our tourism website remains accessible and user-friendly, we’ve implemented numerous technical enhancements. These improvements have resulted in a 100% uptime, ensuring tourists reliably access features such as operator engagement, detailed listings, and integrated Google Maps for seamless navigation. These tools facilitate bookings, purchases, accommodation reservations, and dining options. The website’s intuitive design is synchronised with the ‘Explore KZN South Coast’ app, which receives regular updates to provide a consistent and user-friendly experience across both web and mobile platforms.
Explore KZN South Coast App
The ‘Explore KZN South Coast’ app syncs seamlessly with our tourism website, delivering real-time updates and accurate, user-friendly information. Visitors can book accommodations, find dining options, and navigate the region with ease, thanks to features like interactive Visitor Information Centres, Google Maps integration, and an updated Events Guide. The app also serves as a valuable tool for investors, showcasing successful local businesses and enabling direct communication with owners to explore opportunities. Combining leisure and investment functionalities, the app provides up-to-date, accessible, and detailed information for all users.
Events Guide
As always, we encourage families and friends to join us for events on the KZN South Coast and have continued to update our digital Events Guide with all local happenings. We encourage our tourism establishments to share any promotional events with us so that we can advertise them extensively through our Events Guide, press releases, and social media platforms. We have updated the Events Guide ahead of Easter to boost members’ bookings and promote any Easter specials.
This is an effective way to provide our local tourism establishments with exposure while directing our visitors to exactly what’s happening where on the KZN South Coast at any time. Check out the Events calendar here.