Digital Media Update
Digital Media Update Our updated website and dynamic social media channels consistently engage both current and new audiences every day. Through digital marketing, we deliver real-time updates straight to visitors’ tablets or smartphones, fostering direct interaction that enhances our communication and marketing strategies. Social Media The KZN South Coast experienced a successful festive season, with […]
Team Building Tour Package
Team Building Tour Package We have identified corporate team building as having massive potential for driving tourism growth on the KZN South Coast. This is supported by our quality accommodation and conference venues, award-winning restaurants, 11 golf courses, Blue Flag beaches, world-class dive sites, and curated outdoor adventure activities. Currently, team building tours we have […]
Development Update
Development Update Growing our tourism economy sustainably means supporting local communities and expanding into rural areas. This quarter, we’ve launched several initiatives to upskill youth and integrate rural communities into mainstream tourism. 1. SMME Development and Support Rural Tourism Capacity Building Programme We partnered with the National Department of Tourism (NDT) and the Department of […]
Marketing Tips
Marketing Tips Alongside our research results, we’ve outlined some user-friendly marketing tips for our tourism establishment that leverage digital resources, and further promote our local tourism assets. Implement these strategies to enhance your marketing efforts and attract more guests!
Marketing Update
Marketing Update Our overarching ‘Now’s the Time to Visit the KZN South Coast’ messaging continues to filter through all marketing material, with this quarter focusing on the region being a ‘Getaway’ ideal for MICE tourism, Valentine’s Day and the Easter holidays. Buy Local Campaign Update We continue to welcome new Buy Local members every quarter, […]
Public Relations Update
Public Relations Update Our media relations remain strong through a dedicated PR campaign, with our ‘Now’s the Time to Visit’ and ‘Getaway’ themes gaining traction via targeted press releases. Ongoing media monitoring enables us to address tourism marketing challenges, respond to media queries, and secure positive exposure for the KZN South Coast. Press releases issued:
Advertising Update
Advertising Update We have continued to drive our advertising exposure via digital platforms, with ‘Now’s the Time to Visit’ and ‘Easter Getaway’ messaging shared on Instagram, Meta, X, and LinkedIn. Our Easter Getaway-related content posted on these platforms highlighted our family outings, restaurants, Blue Flag beaches, and outdoor cultural excursions such as The Mission Tourism […]
Research
Research We received great feedback from 200 tourism establishments that responded to our SCTIE Summer Occupancy Survey for November & December 2024. The results, which were released on 27 January 2025, were based on email responses to our questionnaire to gain insight into the region’s performance during this peak tourism period. The results from this […]
Blue Flag Beaches
Blue Flag Beaches The Blue Flag status remains the international gold standard for quality beaches, and on 28 October 2024, it was announced that the KZN South Coast has retained its position of having the highest number of Blue Flag beaches in the province. The announcement, made by WESSA (The Wildlife and Environmental Society of […]
New Tourism Packages
New Tourism Packages We continue to work with local stakeholders to uncover hidden gems and develop new routes that offer tourists unique KZN South Coast experiences. Summer Family Tour Package We created the Summer Family Tour Package to meet the trend of outdoor adventure with the family this summer. This comprehensive package includes visits to […]