Advertising Update
Advertising Update We have continued to drive our advertising exposure via digital platforms, with ‘Uncover Adventure’ and ‘Breakaway’ messaging shared on Instagram, Facebook, X (formerly Twitter), and LinkedIn. According to Smart Insights, 62.3% of the global population uses social media, making it a highly impactful form of advertising. Our Easter-related content posted on these platforms […]
Public Relations Update
Public Relations Update Our media relations remain strong through a dedicated PR campaign, with our ‘Uncover Adventure’ and ‘Breakaway’ themes gaining exposure through dedicated press releases. Continued media monitoring allows us to engage directly with media on any challenges facing tourism marketing, and attend to media queries that provide positive exposure for the KZN South […]
Development Update
Development Update Developing and supporting sustainable tourism initiatives and upskilling local communities remains the best way to grow our tourism economy, extending it into the rural areas. This quarter, we have undertaken several projects to bring our youth and rural communities into mainstream tourism. 1. New Tourism Packages We continue to work with local stakeholders […]
Digital Media Update
Digital Media Update Our revamped website and active social media platforms engage existing and new followers daily. Digital marketing provides visitors with real-time information directly to their tablets or smartphones and encourages direct engagement to better inform our communication and marketing efforts. Social Media We’ve maintained our assertive approach to brand awareness and social media […]
Marketing Update
Marketing Update Marketing efforts on the KZN South Coast continue to resonate with travellers, with our key tourism assets highlighted domestically and to international audiences. Marketing Campaign Update The annual campaign message ‘Uncover Adventure’ is a way to showcase our unique hinterland, rural tourism, extreme adventure, and heritage tourism offerings. This quarter, the theme has […]
Southern Explorer Collaboration
Southern Explorer Collaboration Celebrating its Silver Jubilee this year, the Southern Explorer remains a pivotal guide to all our tourism offerings on the KZN South Coast. This year, we are collaborating with them by highlighting key destination offerings via the various tour routes. We have already shown support for The Wellness Way, the country’s first […]
Development Update
Development Update 1. SMME and Youth Development Support Support to Crafters We are continuously developing platforms and business connections for SMMEs, taking on the role of facilitator between crafters and shop owners. To date, crafters have displayed their products at 17 KZN South Coast establishments boasting a significant tourist footprint. Surf Boyz Shop at Oribi […]
Digital Media Update
Digital Media Update Social Media Ahead of the summer and festive season, we have taken a more aggressive approach to marketing the KZN South Coast and creating more operator brand awareness campaigns. As the platforms are shared between tourism and investment, there has been a substantial increase in content production of 424 posts, resulting in […]
Advertising Update
Advertising Update We used this quarter to focus on a digital advertising strategy that amplified our ‘Uncover Adventure’ and ‘Destination Summer!’ messaging across various social media platforms, including Instagram, Facebook, X (formerly Twitter), and LinkedIn. With many visitors researching via online platforms, social media marketing is proving an effective way to reach a bigger national […]
Public Relations Update
Public Relations Update Our ‘Uncover Adventure’ and ‘Destination…Summer!’ marketing campaigns gained maximum exposure through our dedicated press releases. We keep open channels of communication with our local and national media houses and provide KZN South Coast-focused responses to media queries for even further positive exposure. Press releases issued from 18 August to 14 November 2023: