Marketing Tips
Alongside our research results, we’ve outlined some user-friendly marketing tips for our tourism establishment that leverage digital resources, and further promote our local tourism assets.
- Highlight Unique Selling Points (USPs): Showcase the region’s attractions like Blue Flag beaches, world-class dive sites, the Sardine Run, and top golf courses in your marketing.
- Leverage Social Media: Use hashtags (#visitkznsouthcoast), collaborate with influencers, and run targeted ads to reach a wider audience.
- Optimise Website SEO: Ensure your site is mobile-friendly, use targeted keywords, update blogs, and include clear call-to-actions.
- Cross Collaborations: Partner with hotels, restaurants, and tour operators for package deals, get listed on SCTIE’s website, and explore eco-tourism ratings for added credibility.
- Run Promotional Events: Offer seasonal specials, off-season discounts, and participate in local events to attract visitors year-round.
- Monitor Online Reviews: Keep your Google My Business, TripAdvisor, and Facebook profiles updated, encourage positive reviews, and respond professionally.
- Email Marketing: Maintain an email list, share special offers & travel inspiration, and introduce a loyalty programme for repeat visitors.
Implement these strategies to enhance your marketing efforts and attract more guests!