Advertising Update
We have continued to drive our advertising exposure via digital platforms, with ‘Uncover Adventure’ and ‘Breakaway’ messaging shared on Instagram, Facebook, X (formerly Twitter), and LinkedIn. According to Smart Insights, 62.3% of the global population uses social media, making it a highly impactful form of advertising. Our Easter-related content posted on these platforms highlighted our family outings, restaurants, Ntelezi Msani Heritage Centre, and Mission Tourism.
