Advertising Update
This quarter, our advertising efforts focused on digital platforms to maximise visibility among domestic and international audiences. By reaching users actively seeking tourism experiences, we ensured our messaging was timely, relevant, and impactful to position the KZN South Coast as a vibrant spring destination.
Bringing in our Spring Escape to Paradise messaging, our advertising highlighted key focus areas:
- Women in Tourism Business: Celebrating and promoting female-led enterprises across the region.
- Buy Local Initiative: Encouraging visitors and locals alike to support homegrown businesses and explore locally made products and experiences.
Through these campaigns, we reinforced the KZN South Coast’s unique offerings, vibrant community, and diverse tourism experiences, inspiring more visitors to explore and engage with the destination.
