Advertising Update
This quarter, our advertising strategy centred on digital platforms to maximise reach among domestic and international audiences. By targeting users actively searching for tourism destinations, we ensured that our messaging was relevant, timely, and impactful – firmly positioning the KZN South Coast as a must-visit location.
Our focus areas this quarter included:
- Promoting the highest number of Blue Flag beaches in KZN.
- Highlighting outdoor, hiking, and adventure-based experiences.
- Featuring the Sardine Run and other ocean-driven activities.
- Profiling the South Coast’s top fishing locations.
Marketing collateral and social media content were also prominently featured during Africa’s Travel Indaba 2025, supported by a strong presentation that helped reinforce our regional tourism offering and expand our reach.
