Development Update
Development Update 1. SMME and Youth Development Support Support to Crafters We are continuously developing platforms and business connections for SMMEs, taking on the role of facilitator between crafters and shop owners. To date, crafters have displayed their products at 17 KZN South Coast establishments boasting a significant tourist footprint. Surf Boyz Shop at Oribi […]
Digital Media Update
Digital Media Update Social Media Ahead of the summer and festive season, we have taken a more aggressive approach to marketing the KZN South Coast and creating more operator brand awareness campaigns. As the platforms are shared between tourism and investment, there has been a substantial increase in content production of 424 posts, resulting in […]
Advertising Update
Advertising Update We used this quarter to focus on a digital advertising strategy that amplified our ‘Uncover Adventure’ and ‘Destination Summer!’ messaging across various social media platforms, including Instagram, Facebook, X (formerly Twitter), and LinkedIn. With many visitors researching via online platforms, social media marketing is proving an effective way to reach a bigger national […]
Public Relations Update
Public Relations Update Our ‘Uncover Adventure’ and ‘Destination…Summer!’ marketing campaigns gained maximum exposure through our dedicated press releases. We keep open channels of communication with our local and national media houses and provide KZN South Coast-focused responses to media queries for even further positive exposure. Press releases issued from 18 August to 14 November 2023:
Marketing Update
Marketing Update With the summer season approaching, our marketing drive has been focused on the KZN South Coast’s outdoor options, highlighting our Blue Flag Beach status and numerous world-class beaches. Outdoor adventure, affordability, and unique experiences are all major drawcards. Marketing Campaign Update The messaging of our annual SCTIE campaign ‘Uncover Adventure’ has flowed through […]
Infrastructure Upgrade
Infrastructure Upgrade The much-anticipated rehabilitation of Marine Drive (the P395), connecting Port Shepstone with Southbroom is underway. The R580-million project was launched by the Department of Transport in June with construction starting in September, anticipated to take around 30 months to complete. While this may cause some inconvenience for holidaymakers flocking to the KZN South […]
New Board Members
New Board Members We would like to welcome our new SCTIE Board Members to the team! Mr Sandile Dlomo, Ms Nongcebo Mckenzie, Mr Lunga Yeni, Dr Khululiwe Godlwana, and Mr Thokozani Sabela are the newly appointed members who are already planning site and project visits, with a strategic planning session outlined. They will work to […]