Development Update
Development Update 1. SMME Development and Support Occupational Health and Safety Training Forty tourism SMEs received certificates on 30 March 2025 after completing free occupational health and safety training. We led this programme in collaboration with NDT and EDTEA through the Tourism Sector Recovery Plan, to establish universal safety practices and encourage business compliance with […]
Digital Media Update
Digital Media Update This quarter, we have ramped up our social media strategy to elevate the KZN South Coast’s tourism profile. Through a steady stream of curated content on Facebook, Instagram, and LinkedIn, we’ve showcased scenic attractions, promoted events, and spotlighted investment opportunities. Engaging reels, short-form videos, and vibrant posts have driven user interaction and […]
Advertising Update
Advertising Update This quarter, our advertising strategy centred on digital platforms to maximise reach among domestic and international audiences. By targeting users actively searching for tourism destinations, we ensured that our messaging was relevant, timely, and impactful – firmly positioning the KZN South Coast as a must-visit location. Our focus areas this quarter included: Marketing […]
Public Relations Update
Public Relations Update Our key marketing messages have been distributed through the press releases issued to local and national media. These are positioning the KZN South Coast as an in-demand winter tourism destination, with the Sardine Run and great outdoor excursions major drawcards. Press releases issued:
Marketing Update
Marketing Update Our overarching ‘Now’s the Time to Visit the KZN South Coast’ messaging continues to filter through all marketing material, with this quarter focusing on ‘Sardine Fever is Here!’ to attract visitors to the annual spectacle, associated Sardine Run events, ocean-based activities, and great local venues. Buy Local Campaign Update Our Buy Local campaign […]
SCTIE’s 2025/2026 Strategic Planning
SCTIE’s 2025/2026 Strategic Planning We hosted an incredibly powerful Strategy Review Session from 9 to 10 April at Lake Eland Game Reserve, Oribi Gorge. The session involved key internal and external stakeholders, including representatives from provincial departments, public entities, and municipalities. The primary goal of this review was to constructively evaluate the current implementation of […]
SCTIE Takes Top Award
SCTIE Takes Top Award We attended the KZN Cogta Municipal Excellence Awards on 25 March 2025 at the Greyville Convention Centre, where we were recognised as the Best Functional District Development Agency in KZN. This achievement follows our December presentation, highlighting our progress in the 2024/2025 financial year. Key factors contributing to this recognition include: […]