Advertising Update

Advertising Update We extended our #greatestshoalonearth and outdoor adventure messaging through several targeted advertisements positioned in local and national media across print and digital platforms. Alongside the Sardine Run, we highlighted our Golf Coast, eco-tourism and cultural experiences, as well as the extreme adventures in the hinterland. The KZN South Coast is featured in and […]

Public Relations Update

Public Relations Update With the Easter holidays one of our biggest tourism seasons, we maximised exposure of our family-friendly tourism offerings ahead of the holidays, while encouraging the #extendyourstay and #buylocal campaigns and providing the Easter Festival programme along the coastline at various beach sites. We continued to emphasise our Blue Flag beaches and the […]

Development Update

Development Update SMME Development and Support Support to Crafters We continue developing platforms for local SMMEs to connect with businesses and, to date, crafters have displayed their products at 13 local establishments with significant tourist footprints. We’ve facilitated a vendor agreement with local crafters and the owner of Southport Swop Shop. We also facilitated and […]

Digital Media Update

Digital Media Update Website We have continued to update our website almost daily with relevant content, marketing the KZN South Coast offerings through our Blog, Specials and Press Releases. The Events page features a variety of new events, from family-focused adventures to offerings for couples, groups or solo travellers. Updated links have been Search Engine […]

Marketing Update

Marketing Update This quarter, we are promoting the KZN South Coast’s brand as an untapped beach, adventure, and heritage destination with unlimited potential to be uncovered. Through in-person trade shows, digital marketing, advertising, dedicated press releases, and media engagements we’ve kept the KZN South Coast in the positive media spotlight. Marketing Campaigns 1. #buylocal Campaign […]