Advertising Update
Advertising Update Our marketing campaigns have had extensive reach through targeted advertisements in key local media, across print and digital platforms. We have also promoted the destination with outdoor advertising at key locations around Durban, as well as event banner advertising. Hinterland adventure, coastal activities, and our bleisure tourism offerings were highlighted, with the region’s […]
Public Relations Update
Public Relations Update In addition to keeping the public updated on all our dynamic marketing campaigns, we have also kept our safe bathing beaches top-of-mind. With the concern around KZN beach water quality drawing national attention, it has been of the utmost importance that holidaymakers were aware that our beaches were safe and open for […]
Development Update
Development Update Support to Crafters We continue to support the rural sector’s inclusion in the mainstream tourism economy by developing platforms and business connections for SMMEs such as those between crafters and shop owners. We facilitate these arrangements and, to date, crafters have displayed their products at 12 KZN South Coast establishments with a significant […]
Seasonal Campaign Tourism Research
Seasonal Campaign Tourism Research Updated research helps inform our strategies, and this quarter our focus was the Post Summer Visitor Satisfaction Survey, which included a focus on the Net Promoter Score (NPS). We are still undergoing data collection, however, we have already noted that 81.5% of respondents confirmed they would recommend the KZN South Coast, […]
Digital Media Update
Digital Media Update In this quarter, we have revised the annual figures for the digital assets to assess our progress and consider other innovative strategies to continue growing our audience engagement, brand awareness, promotion of tourism attractions, and investment opportunities Social Media Social media remains a prominent marketing and engagement platform which we are maximising […]
Marketing Update
Marketing Update Marketing Campaigns 1. #buylocal Campaign Last month, we launched the #buylocal campaign which celebrates and supports the entrepreneurial spirit of the KZN South Coast. This initiative, which forms part of the Department of Trade, Industry and Competition’s Buy Back SA initiative, encourages the support of our local businesses to grow existing investments and […]
KZN Biodiversity Calendar
KZN Biodiversity Calendar Sustainable tourism remains at the heart of all our operations, and we are proud to support the work being done by The Green Net on this front. This group of environmentally conscious KZN South Coast residents has launched its latest project, The KZN Biodiversity Calendar, available at a discounted cost of R100 […]
Religious Tourism
Religious Tourism A growing sector is religious tourism, with many people interested in visiting various mission stations around KZN, a number of which are located on the KZN South Coast. These were started by an enigmatic Austrian monk, Franz Pfanner, and a group of Trappist monks in 1880. Starting with Marianhill, they went on to […]
Mastercard MOU
Mastercard MOU We started the year on a fantastic note with the historic signing of a Memorandum of Understanding (MOU) with MasterCard on 26 January. This collaboration will have far-reaching benefits for our informal traders, as well as small to medium-sized enterprises, making for more inclusivity in the informal trading sector. Local businesses will enjoy […]