Development Update

Development Update As part of our mandate to increase the economic footprint of tourism and investment into the hinterland, we provide support for our rural tourism stakeholders through several key initiatives. SMME Development Support to Crafters We’re continuously developing platforms and business connections for SMMEs such as those between crafters and shop owners. To date, […]

Tourism & Investment Awareness Marketing Campaign Update

Tourism & Investment Awareness Marketing Campaign Update We encourage all our residents and businesses to be #SummerReady by welcoming tourists to the area. Some of our key messages being shared include: Let’s work together, together we can attract tourists to our area. Spread the word about our beaches being open. Keep the KZN South Coast […]

Digital Media Update

Digital Media Update Social Media We are continuing to grow audience engagement through our social media platforms. We have recorded thousands of new ‘Followers’, ‘Likes’, ‘Shares’ and a myriad more ‘Comments’, showing an exponential upward trend of social media and digital audience engagement across all platforms. To encourage this rise, we created reusable, branded social […]

Public Relations Update

Public Relations Update In addition to sharing positive messaging around the KZN South Coast’s tourism and investment offerings through the #SummerReady and #UnlimitedOpportunities, we have attended to crisis PR and reputation management around the state of KZN South Coast beaches. Misunderstandings following media reports on the closure of Durban beaches led to the misapprehension by […]

Advertising Update

Advertising Update The #SummerReady campaign has gained great exposure through several advertisements this quarter, with our beaches and the natural, hinterland activities in the spotlight. Advertising for this quarter shared the #SummerReady campaign messaging highlighting the beaches are open, and hinterland adventures await! Our impressive investment potential was also communicated in magazine copy. Adverts were […]

Seasonal Campaign Tourism Research

Seasonal Campaign Tourism Research Spring & Summer Occupancy rates survey This report provides us with a snapshot survey which was conducted during the Spring and pre-Summer season of 2022, to determine tourism performance according to the tourism trade. The data collection happened simultaneously, with the full results available here.

Media Engagements

Media Engagements Fam Trips This quarter, we hosted media on four Fam Trips to market the destination. These included the Weza Trail Launch in Harding; and a visit to Crocworld Conservation Centre as part of the Conservation Symposium Tour. Hello Joburg Lifestyle Magazine media experienced the Weza Trail, Lake Eland Game Reserve and Wild5Adventures; and […]

Events Update

Events Update We are continuing to position the KZN South Coast as a key events destination to drive tourism and investment. Ugu Film Festival From 20 to 22 October, we were excited to once again attract local and international filmmakers to the annual Ugu Film Festival, hosted at the Margate Sands Hotel. This was a […]

Investment Projects and Partnerships

Investment Projects and Partnerships To boost our investment portfolio, SCTIE has signed a Memorandum of Understanding (MOU) with Trade & Investment KwaZulu-Natal (TIKZN). This will not only potentially position us as a ‘One Stop Shop’ for investment, but also combine our marketing and investor facilitation services through incentive schemes, tourism support, and identifying agro-processing opportunities. […]

Investment Exhibition Update

Investment Exhibition Update We showcased the many investment opportunities on the KZN South Coast through key media engagements and networking events. Vietnam Business Trade Delegation Our SCTIE representatives had the chance to engage with members from the Vietnam Trade Office and embassy at the Olive Convention Centre on 4 November. Here we promoted our market […]