Advertising Update
Advertising Update We amplified our tourism messaging across digital platforms and publications this quarter. On our social media platforms, we launched our tourist-friendly awareness campaigns which encourage local residents and businesses to welcome tourists to the region, as well as showcasing our key tourism assets – Blue Flag Beaches, world-class dive sites, and the annual […]
Marketing Update
Marketing Update This quarter, we have continued to promote the KZN South Coast as a premier beach destination, highlighting the fact that we retain the highest number of Blue Flag Beaches in the province, with abundant outdoor adventure experiences on land and in the water. The Sardine Run was a major drawcard for our winter […]
Public Relations Update
Public Relations Update We promoted our impactful marketing campaigns through several dedicated press releases shared with local and national media houses. In addition to the positive marketing exposure, we were able to address the water issue raised by FEDHASA (the Federated Hospitality Association of South Africa) and subsequent media reports concerning water supply challenges on […]
Development Update
Development Update Tourism Graduates Mentorship Forum On 25 July, we invited five local host employers to attend the mentorship workshop at Moses Mabhida Stadium, organised by the KZN Department of Economic Development, Tourism, and Environmental Affairs (EDTEA). Representatives from Port Shepstone Maritime Museum, Oribi Gorge Nature Reserve, Information Centre Holiday Accommodation & Permanent Rentals, Margate […]
Digital Media Update
Digital Media Update Website All three of our websites have been updated with new, engaging content uploaded daily to the tourism website. This includes information related to our KZN South Coast offerings which is shared through the Events Calendar, Blog, Specials, Tour Packages, Press Releases, the digital Visitor Information Centre (VIC) Portal, and seasonal research […]