Advertising Update
Advertising Update We have continued to drive our advertising exposure via digital platforms, with ‘Uncover Adventure’ and ‘Breakaway’ messaging shared on Instagram, Facebook, X (formerly Twitter), and LinkedIn. According to Smart Insights, 62.3% of the global population uses social media, making it a highly impactful form of advertising. Our Easter-related content posted on these platforms […]
Advertising Update
Advertising Update We used this quarter to focus on a digital advertising strategy that amplified our ‘Uncover Adventure’ and ‘Destination Summer!’ messaging across various social media platforms, including Instagram, Facebook, X (formerly Twitter), and LinkedIn. With many visitors researching via online platforms, social media marketing is proving an effective way to reach a bigger national […]
Advertising Update
Advertising Update We extended our #greatestshoalonearth and outdoor adventure messaging through several targeted advertisements positioned in local and national media across print and digital platforms. Alongside the Sardine Run, we highlighted our Golf Coast, eco-tourism and cultural experiences, as well as the extreme adventures in the hinterland. The KZN South Coast is featured in and […]
Advertising Update
Advertising Update Our marketing campaigns have had extensive reach through targeted advertisements in key local media, across print and digital platforms. We have also promoted the destination with outdoor advertising at key locations around Durban, as well as event banner advertising. Hinterland adventure, coastal activities, and our bleisure tourism offerings were highlighted, with the region’s […]
Advertising Update
Advertising Update The #SummerReady campaign has gained great exposure through several advertisements this quarter, with our beaches and the natural, hinterland activities in the spotlight. Advertising for this quarter shared the #SummerReady campaign messaging highlighting the beaches are open, and hinterland adventures await! Our impressive investment potential was also communicated in magazine copy. Adverts were […]