Marketing Update

Marketing efforts on the KZN South Coast continue to resonate with travellers, with our key tourism assets highlighted domestically and to international audiences.

Marketing Campaign Update

The annual campaign message ‘Uncover Adventure’ is a way to showcase our unique hinterland, rural tourism, extreme adventure, and heritage tourism offerings. This quarter, the theme has been paired with our ‘Breakaway’ marketing campaign related to Valentine’s Day, MICE and business tourism, as well as Easter holiday messaging. This encourages a temporary escape from the daily routine, a ‘breakaway’ to unwind, recharge, and enjoy a change of scenery.

1. Buy Local Campaign Update

We continue to welcome new Buy Local members every quarter, with our #buylocal digital advertising campaign profiling new tourism members to encourage support, as well as calling on existing businesses to join the membership. More and more local businesses are taking advantage of the free Buy Local membership – which ends 30 June 2025 – and the immense benefits to businesses and consumers. To find Buy Local businesses visit the online directory on the SCTIE website. To order from Buy Local members or to join the campaign, visit the Buy Local tag at or click here for a membership form.

2. Tourism Awareness Campaign Update

This quarter, our tourism awareness campaign is themed ‘It’s Breakaway Time – Be Easter Ready!’. Through various media platforms, we are communicating the importance of KZN South Coast residents, tourism establishments, business owners, and stakeholders being ‘Easter ready’.

3. Tourism Destination Video

We are excited to launch our latest tourism destination video which will promote the KZN South Coast widely via social media. This 3-minute video captures our many tourism offerings, including accommodation, adventure, golf, beaches, agri tourism, culture, waterfalls, Dezzi Raceway, and more. Check out the video here.

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