Digital Media Update
All three of our websites have been updated with new, engaging content uploaded daily to the tourism website. This includes information related to our KZN South Coast offerings which is shared through the Events Calendar, Blog, Specials, Tour Packages, Press Releases, the digital Visitor Information Centre (VIC) Portal, and seasonal research for occupancy rates and visitor satisfaction.
The ‘Event‘ page has a plethora of offerings for solo travellers or family units, with each updated link being Search Engine Optimised (SEO) and shared on social media, and multimedia clips created for a more engaging appeal. Through ongoing maintenance and care of our digital assets, we have been providing online information for global interests. This has kept up the positive trend of first-timer and reoccurring website visitors searching for KZN South Coast eateries, accommodations, and other tourist attractions.
We have continued to focus on multimedia and video clip content for our social media pages, resulting in a positive upward trend of new ‘Followers’ and audience engagement. We are also excited to announce the launch of our new TikTok account (handle: sctiekznsouthcoast) which has been garnering significant attention. To continue this momentum, we are encouraging tourism establishments to send us their content, specials, videos, or still footage which we can process and share. The TikTok account provides expansive opportunities to market our service offerings to potential customers and increase the digital footprint of tourism businesses. As always, we are finding new and effective ways to use our digital platforms to further brands at reduced or where possible, no costs.
We have continued to successfully implement SEO and include a variety of new topics with SEO articles to cover more categories including things to see and do. We have seen an increase in the total organic search traffic indicating positive growth in website accessibility and brand visibility through search engines. Comprehensive on-page optimisation techniques were implemented which resulted in improved keyword relevancy, higher search visibility, and enhanced user experience. Key Performance Metrics (KPMs) can be viewed online in the upcoming Portfolio of Evidence (POE) report.
The app is updated almost daily and has successfully revolutionised the way our audience explores and experiences new destinations, with one of its standout features the user-friendly interface that makes it easy for travellers to navigate and access relevant information. The positive feedback and increasing number of downloads are a testament to the app’s ability to enrich the travel experiences of users around the world.
Our tourism and investment database has been consistently growing in categories, proving to be a valuable resource for ongoing marketing efforts. This has allowed us to enhance our targeting capabilities and deliver more personalised content to our audience, reaching out to potential investors, tourists, and other stakeholders with an interest in our offerings. Using the database, we have successfully implemented various marketing strategies, including newsletters and push notifications, to keep our audience engaged and informed about the latest developments in our industry.
Each quarter, we undertake seasonal research and we are currently collecting data for the Winter Occupancy Rates Survey, to better understand tourism trends during this holiday season. The data collected is processed and disseminated to provide insights for market analysis and the development of effective marketing strategies. This provides a picture of how well destinations are attracting visitors, which is crucial for decision-making. The research will be available under ‘Media’, with its drop-down menu to ‘Research‘.