Seasonal Campaign Tourism Research
Updated research helps inform our strategies, and this quarter our focus was the Post Summer Visitor Satisfaction Survey, which included a focus on the Net Promoter Score (NPS). We are still undergoing data collection, however, we have already noted that 81.5% of respondents confirmed they would recommend the KZN South Coast, which is a high and positive satisfaction rate.
The target market demographics remain close to the previous baseline study, reflecting a majority of provincial visitors coming to our shores. The majority of visitors are non-white, female (63.9 %), and aged between 30 and 49. These figures are subject to change once the survey has been finalised, with the final results available under ‘Media’, with its drop-down menu to ‘Research’, together with our previous research.