Public Relations Update
In addition to sharing positive messaging around the KZN South Coast’s tourism and investment offerings through the #SummerReady and #UnlimitedOpportunities, we have attended to crisis PR and reputation management around the state of KZN South Coast beaches. Misunderstandings following media reports on the closure of Durban beaches led to the misapprehension by some that our beaches were also closed.
We are aware of the damaging effect this had on our KZN South Coast businesses, as we received reports of cancellations. We addressed the situation immediately, the relevant media were approached with our CEO’s SCTIE comments and Blue Flag status; this was included in publications such as the Rapport and Sunday Times. We are continuing to share the messaging about our beaches being safe and open through press releases and digital platforms. Our message is that we are #SummerReady, all of our beaches are open and we are ready to welcome visitors.
Tourism PR (7 September to 6 December):
- KZN South Coast is ‘Rethinking Tourism’ in celebration of Tourism Month (7 September)
- Don’t miss out on all the events happening on the KZN South Coast this spring! (14 September)
- The KZN South Coast wins the bid to host The Conservation Symposium (15 September)
- Annual Conservation Symposium to take place in Scottburgh, KZN (10 October)
- KZN South Coast shows it’s #SummerReady for visitors with the launch of Weza Hiking Trail (21 October)
- Top film destination, the KZN South Coast, hosts the 2022 Ugu Film Festival (21 October)
- KZN South Coast beaches awarded the highest Blue Flag honour (4 November)
- Leading MICE destination, KZN South Coast, hosts successful Conservation Symposium (10 November)
- Unique Devil Ray Conservation Dive launched on the KZN South Coast! (21 November)
- 10 reasons Margate is one of the best-loved beach holiday destinations (22 November)
- Having a Whale of a Time on the KZN South Coast (25 November)
- Eleven Reasons the Grass is Greener on the Golf Coast (30 November)
- Summer holidays have arrived on the KZN South Coast (30 November)
- KZN South Coast launches its ‘I Love Summer’ festive season programme (6 December)
There was a total of 339 coverage clippings with an advertising value equivalent (AVE) figure of R11 365 965 measured by media monitoring agency Newsclip. This includes:
- Print coverage: R6 322 183
- Broadcast coverage: R253 078
- Online media coverage: R4 790 704
Investment PR (7 September to 6 December):
- Agriculture Investment Opportunities Ripe for the Picking on KZN South Coast (8 September)
- Unlimited tourism opportunities to celebrate on the KZN South Coast this Tourism Month (12 September)
- There are endless real estate opportunities to be found on the KZN South Coast (29 September)
- Key opportunities unlocked on the KZN South Coast for local and international investors (9 November)
- KZN South Coast’s Time to Shine as Top Tourism and Investment Destination (24 November)
- Margate Airport Upgrade KZN South Coast (28 November)
- KZN South Coast Primed for Tourism Support Services Investment Opportunities (29 November)
- Spike in large-scale developments along KZN South Coast shows its investment potential (7 December)
There was a total of 135 coverage clippings with an advertising value equivalent (AVE) figure of R3 471 336 measured by media monitoring agency Newsclip. This includes:
- Print coverage: R1 204 641
- Online media coverage: R2 266 695
